CPW Marketing & Communications Specialist III/Social Media Specialist - (Denver, CO)

Print (https://www.governmentjobs.com/careers/colorado/jobs/newprint/4482707)

Apply



CPW Marketing & Communications Specialist III/Social Media Specialist - (Denver, CO)

Salary

$56,028.00 - $72,828.00 Annually

Location

Denver Metro, CO

Job Type

Full Time

Job Number

PMA 02014 5/24

Department

Department of Natural Resources

Division

Colorado Parks & Wildlife

Opening Date

05/02/2024

Closing Date

5/16/2024 11:59 PM Mountain

FLSA

Determined by Position

Type of Announcement

This position is open only to Colorado state residents.

Primary Physical Work Address

6060 Broadway, Denver, CO 80216

FLSA Status

Exempt; position is not eligible for overtime compensation.

Department Contact Information

Cayla Phythian cayla.phythian@state.co.us

Salary Note

Although the full salary range for this position is provided, appointments are typically made at or near the range minimum.

Hiring Pay Rate

Please note that all employees new to the State Personnel System are paid on a bi-weekly basis.

How To Apply

Please submit an online application for this position at https://www.governmentjobs.com/careers/colorado. Reach out to the Department Contact to apply using a paper application, including any supplemental questions. Failure to submit a complete and timely application may result in the rejection of your application. Applicants are responsible for ensuring that application materials are received by the appropriate Human Resources office before the closing date and time listed.

• Description

• Benefits

• Questions

Department Information

This posting is only open to residents of the State of Colorado at the time of submitting your application.

Consider joining the dedicated people of the Colorado Department of Natural Resources. It’s our mission to manage and conserve Colorado’s natural resources for the benefit of people today – and tomorrow. That means we have to balance development with conservation so the state we all love provides similar opportunities for our children and their children.

We invite you to explore our website at https://dnr.colorado.gov/about-us to find out more about the work we do to manage Colorado’s natural resources for today – and tomorrow.

The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply.

In addition to offering rewarding, meaningful work, we offer:

• Medical and Dental plans

• Strong, flexible retirement plans including PERA Defined Benefit Plan or PERA Defined Contribution Plan, plus pre-tax and Roth 401K and 457 plans

• Paid life insurance

• Short- and long-term disability coverage

• Employee Wellness programs

• Flexible Spending Accounts

• Health Savings Accounts

• 11 paid holidays per year plus generous vacation and sick leave

• Flexible work schedule options and remote-work options

• Career advancement opportunities throughout the State system

• Some positions may qualify for the Public Service Loan Forgiveness Program (https://studentloans.gov/myDirectLoan/pslfFlow.action#!/pslf/launch) .

COLORADO PARKS AND WILDLIFE (http://cpw.state.co.us/)

Our Mission is to perpetuate the wildlife resources of the state, to provide a quality state parks system, and to provide enjoyable and sustainable outdoor recreation opportunities that educate and inspire current and future generations to serve as active stewards of Colorado's natural resources.

The Branding and Communications Section exists to lead the planning, development, creation, implementation and evaluation of creative methods and communications techniques to efficiently communicate CPW programs, products and activities to local, regional and national publics based upon CPW leadership goals. The work unit is responsible for communicating with the public using the agency website, press releases, social media, regulation brochure publications, mass marketing efforts, video, and Colorado Outdoors Magazine and blog. This work unit is also responsible for pricing, production and distribution these materials. The work unit is responsible for overseeing the CPW retail operations, including the online store.

Description of Job

The Social Media Specialist will be tasked to attract and interact with targeted virtual communities and social media users. The Social Media content specialist works in tandem with the Digital Marketing and Social Media Coordinator to develop engaging, high-level social media content for Colorado Parks and Wildlife’s statewide social media channels - which currently have a combined total of nearly 520,000 followers. The role will also capture photo and video content relevant for use on CPW’s flagship social media channels and assist statewide projects and programs as needed. The position travels in-state (when necessary) and is responsible for taking and editing clear, dynamic photos according to goals set by the Communications Supervisor and Digital Marketing and Social Media Coordinator.

This position will provide consistency in brand voice, allowing CPW to share crucial agency conservation, recreation and stewardship concepts across platforms to communicate at a level understandable to the average recreationist or visitor to Colorado.

Expected duties include:

Content development for Facebook, Twitter, Instagram and LinkedIn :

Plan, create, publish and share new and unique content on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with Colorado Parks and Wildlife.

• Write copy, design social media graphics, and seek out user-generated content that directly relates to goals as outlined in CPWs social media strategy.

• Pinpoint long-term campaigns that educate and excite our social media followers in new and invigorating ways.

• Collaborate with branding and communications team and other departments within CPW to manage reputation, identify key topics and coordinate appropriate social media actions.

• Create editorial calendars and syndication schedules.

• Visit statewide locations for taking photos and videos for annual or specific communications campaigns through all seasons.

  Social Media community engagement :

  Be active on all social media apps as the voice of Colorado Parks and Wildlife.

• Interact with mentions/tags, comment on like social media accounts etc. With a large number of followers, this is highly important to our social media voice and overall our brand as Colorado Parks and Wildlife.

• Stay up-to-date with trends and implement trends on behalf of CPW when applicable to our brand.

• Help manage regional/park accounts, maintaining login and password lists, monitoring for branding issues or comments that require higher-level intervention.

• The role will work to answer common questions, interact with partner posts, reach out to park visitors, wildlife photographers, etc. for permission to share or collaborate, and generally maintain healthy digital relationships with account followers.

  Campaign and Content Planning :

• Managing output from weekly meetings, maintaining a calendar/list of planned topics and timing for social media posts. Tagging/flagging subject matter experts for species or activity-driven topics as needed for content reviews. Proposing opportunities to develop social media content in line with seasonal or mandated campaigns.

• Attend weekly ideation with the social media and public information team and participate in creative brainstorms to ensure Colorado Parks and Wildlife’s social media channels continue to innovate. Identify social media content strategies based on annual communication campaigns and emerging topics of agency importance.

  Other duties as assigned.

Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights

Minimum Qualifications

Six (6) years of professional experience in a business or technical writing position, particularly using digital media tools such as email platforms, website CMS or social media platforms or an occupational field related to the work assigned to the position.

OR

At least two (2) years of professional experience in a business or technical writing position, particularly using digital media tools such as email platforms, website CMS or social media platforms or an occupational field related to the work assigned to the position.

AND

Bachelor's degree from an accredited institution in Communications, Public Relations, Journalism, Creative Writing, English or Marketing or a field of study related to the work assignment.

Substitutions

• Additional appropriate experience will substitute for the degree requirement on a year-for-year basis. Additional appropriate education will substitute for the required experience on a year-for-year basis.

Preferred Qualifications

• Current or former State experience relevant to this position

• Current or former Colorado Parks & Wildlife work or volunteer experience

• Depth of understanding of, and interest in, natural resources topics, including outdoor recreation and wildlife management

• Experience working in a government role

• High level of written and oral communications in scientific and/or regulatory fields

  Required Competencies

• Professional level writing, research and communication development skills

• Excellent organizational and time management skills

• Excellent customer service skills

  Conditions of Employment

• State of Colorado residency is required at the time of application.

• Must possess and maintain a valid state of Colorado driver's license if operating a State vehicle.

• Background check required

• Must be able to write and edit complex scientific and financial information for the general public, have working knowledge of the AP Style Guide.

• Travel to some regional and section meetings, a few times per year is required.

• Will be part of role to travel to state parks, trainings or classes, etc. to share information about CPW.

• Rare need for weekend or emergency content updates via social media.

• Schedule is hybrid, M-F 8:00 a.m. – 5:00 p.m.

• Former State employees who were disciplinarily terminated or resigned in lieu of termination must disclose the information on the application and provide an explanation why the prior termination or resignation should not disqualify their application from the current position. (Please Note: Absent extraordinary circumstances, prior disciplinary termination or resignation in lieu of termination will disqualify the applicant from future State employment with DNR).

APPEAL RIGHTS:

It is recommended that you contact the Human Resources Specialist listed below to resolve issues related to your possession of minimum qualifications. However, if you receive notice that you have been eliminated from consideration for this position, you may file an appeal with the State Personnel Board or request a review by the State Personnel Director.

An appeal or review must be submitted on the official appeal form, signed by you or your representative. This form must be delivered to the State Personnel Board by email (dpa_state.personnelboard@state.co.us), postmarked in US Mail or hand delivered (1525 Sherman Street, 4th Floor, Denver CO 80203), or faxed (303.866.5038) within ten (10) calendar days from your receipt of notice or acknowledgement of the department’s action.

For more information about the appeals process, the official appeal form, and how to deliver it to the State Personnel Board; go to spb.colorado.gov; contact the State Personnel Board for assistance at (303) 866-3300; or refer to 4 Colorado Code of Regulations (CCR) 801-1, State Personnel Board Rules and Personnel Director's Administrative Procedures, Chapter 8, Resolution of Appeals and Disputes, at spb.colorado.gov under Rules.

Supplemental Information

The Assessment Process

• All applications received by the closing of this announcement will be reviewed by an HR Specialist against the Minimum Qualifications in this announcement.

• Colorado Revised Statutes require that state employees are hired and promoted based on merit and fitness through a comparative analysis process. Part of, or all of, the comparative analysis for this position will be a structured application review by Subject Matter Experts.

• Resumes, cover letters and other attachments are not considered as part of initial reviews, therefore, it is important todocument in your application your education, experience, minimum qualifications, and preferred qualifications as outlined in the job announcement .

• Please thoroughly answer all supplemental questions (if listed) since question responses may be evaluated for content, writing ability, spelling, grammar, and effective communication.

• This recruitment may involve additional testing and/or exams to arrive at the top group for interviews.

Equity, Diversity, and Inclusion

The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.

The Department of Natural Resources is committed to the full inclusion of all qualified individuals. As part of this commitment, our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment, including completing the application process, interviewing, completing any pre-employment testing, participating in the employee selection process, and/or to perform essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to our ADAAA Coordinator, at dnrhremployeebenefits@state.co.us

ADAAA Accommodations

Any person with a disability as defined by the ADA Amendments Act of 2008 (ADAAA) may be provided a reasonable accommodation upon request to enable the person to complete an employment assessment. To request accommodation, please contact our Benefits Specialist at dnrhremployeebenefits@state.co.us at least five business days before the date that any accommodation will be required to allow us to evaluate your request and prepare for the accommodation. You may be asked to provide additional information, including medical documentation, regarding functional limitations and type of accommodation needed. Please ensure that you have this information available well in advance of the assessment date.

E-Verify

DNR uses e-Verify, an Internet-based system, to confirm the eligibility of all newly hired employees to work in the United States. Learn more aboutE-Verify (http://www.dhs.gov/e-verify) , including your rights and responsibilities.

Toll–Free Applicant Support - Technical Help

If you experience technical difficulty with the NEOGOV system (e.g. uploading or attaching documents to your online application) call NEOGOV at 855-524-5627, Mon-Fri between 6 am and 6 pm (Pacific Time). The Human Resources Office will be unable to assist with technical issues.

The State of Colorado offers permanent employees a variety of benefits including medical, dental, life and disability insurance, as well as a comprehensive leave program. Please click the following link for detailed information: www.colorado.gov/pacific/dhr/benefits

Please note that each agency's contact information is different; therefore, we encourage all applicants to view the full, official job announcement which includes contact information and class title. Select the job you wish to view, then click on the "Print" icon.

01

The Colorado Constitution, Article XII, Section 13 requires that APPLICANTS for state classified government jobs be residents of Colorado at the time of application, unless this requirement is waived by the State Personnel Board (DPA). A residency waiver was not issued by DPA for this announcement. For more information, please see the FAQ's at: https://careers.colorado.gov/how-to-apply. Are you a current Colorado resident?

• Yes

• No

  02

  Current and former State Personnel System employees who were disciplinarily terminated, resigned in lieu of termination, or who were deemed to have resigned without notice (Board Rule 7-5, Automatic Resignation) must disclose this information on the application.

• I am not a current or former State of Colorado classified employee.

• I am a current or former State of Colorado employee but have NEVER been disciplinarily terminated, resigned in lieu of termination, or deemed to have resigned without notice (Board Rule 7-5, Automatic Resignation).

• I am a current or former State of Colorado employee and have been disciplinarily terminated, resigned in lieu of termination, or deemed to have resigned without notice (Board Rule 7-5, Automatic Resignation). NOTE: Failure to disclose this information and/or falsification of Application materials may result in being removed from consideration for this position.

  03

  Former State employees who were disciplinarily terminated or resigned in lieu of termination must disclose this information on the application. In the space below, please provide an explanation as to why the prior termination or resignation should NOT disqualify you application from the current position: (if not applicable, please enter "N/A")

  04

  Do you currently have at least a Bachelor's degree from an accredited institution in Communications, Public Relations, Journalism, Creative Writing, English or Marketing or a field of study related to the work assignment?

• Yes.

• No.

• I have a Bachelor's degree but it is unrelated to the work assignment.

  05

  Please select which range most accurately reflects your years of professional writing experience:

• No experience yet.

• 0 to less than 1 year

• 1 year but less than 2 years

• 2 years but less than 3 years

• 3 years but less than 4 years

• 4 years but less than 5 years

• 5 years but less than 6 years

• 6 years or more

  06

  Please select which range most accurately reflects your years of experience in using digital media tools such as email platforms, website CMS or social media platforms:

• No experience yet

• 0 to less than 1 year

• 1 year but less than 2 years

• 2 years but less than 3 years

• 3 years but less than 4 years

• 4 years but less than 5 years

• 5 years but less than 6 years

• 6 years or more

  07

  Please describe how your education/experience translates to your ability to perform successfully in this role:

  08

  Please describe your experience writing and editing complex scientific, regulatory and/or financial information for the general public.

  09

  Please briefly describe why you're interested in working for Colorado Parks & Wildlife:

  10

  All applications received by the closing of this announcement will be reviewed by an HR Specialist against the Minimum Qualifications in this announcement. Colorado Revised Statutes require that state employees are hired and promoted based on merit and fitness through a comparative analysis process. Part of, or all of, the comparative analysis for this position will be a structured application review by Subject Matter Experts. Resumes, cover letters and other attachments are not considered as part of initial reviews, therefore, it is important to document in your application your education, experience, minimum qualifications, and preferred qualifications as outlined in the job announcement. Please thoroughly answer all supplemental questions since responses may be evaluated for content, writing ability, spelling, grammar, and effective communication. This recruitment may involve additional testing and/or exams to arrive at the top group for interviews.

• I acknowledge this receipt of this notice.

  Required Question

Agency

State of Colorado

Address

See the full announcement by clicking

the "Printer" icon located above the job title

Location varies by announcement, Colorado, --

Website

https://careers.colorado.gov/

Apply

Please verify your email addressVerify Email