65744BRAuto req ID:65744BRJob Code:CM0658 Marketing/Sales Mgmt II Department Office Location:USA - MA - Cambridge Business Title:Associate Director of Marketing, Harvard Extension SchoolSub-Unit:Division of Continuing Education Salary Grade (https://hr.harvard.edu/salary-ranges#ranges) :058Time Status:Full-time Union:00 - Non Union, Exempt or Temporary Basic Qualifications:

• Bachelor's degree in marketing, communications, business, or related field

• Minimum 7 years of product or program marketing experience

Additional Qualifications and Skills:

• Outstanding project management skills and the ability/flexibility to handle multiple projects simultaneously.

• Strong understanding of marketing analytics and ability to make data-driven decisions and recommendations.

• Experience collaborating across a team and bringing projects to fruition.

• Finalists may be required to provide a portfolio of their work.

• Experience in higher education highly preferred.

• Proven ability to work in a collaborative, cross-functional, fast-paced, deadline-driven environment with a diverse set of stakeholders and a demanding global clientele.

• Strong attention to detail and ability to follow-through.

• Ability to be calm, adaptable, and flexible when facing unknown situations.

Additional Information:

• This is an 18-month term position with the possibility of extension at the end of the term.

• We will not provide visa sponsorship for this position.

• In order to be considered for this role, a resume and cover letter must be submitted with application.

• All formal offers will be made by FAS Human Resources.

Department:Division of Continuing EducationPre-Employment Screening:Education, IdentitySchedule:Monday-Friday, 9-5pmJob Function:Communications Position Description:

Content Strategy & Development

• Create new content for the HES website, social media, email, marketing assets, and events to attract new audiences and encourage conversion for prospective students by showcasing the HES value proposition for course takers, degree prospects, and certificate prospects.

• Collaborate with other marketing team members, including temporary content developers, to ensure HES website content is up to date and optimized to achieve student attraction and retention goals.

• Integrate search engine optimization (SEO) and user experience (UX) best practices into new content developed and provide guidance for content produced by others.

Marketing Strategy

• Collaborating with the Director of Marketing, assume responsibility for one or more HES program portfolios or offering segments, such as technology programs or microcertificates, to develop and execute strategic integrated marketing plans.

• Collaborate with Director of Marketing and HES academic leadership to identify and/or assess viability of new program areas and refine messaging and marketing opportunities for existing courses, programs, and topic areas.

• Serve as voice of the customer to inform HES program development and marketing by analyzing market research and regularly surveying and collecting information from prospective, current, and non-students, including working with contractors and consultants to plan and execute survey instruments.

• Collaborate with teams across the enrollment funnel (i.e. Admissions, Enrollment and Retention, and Alumni Affairs) to identify opportunities to strengthen touchpoints across the student journey, including improvements to nurturing and retention tactics.

• Develop periodic quantitative and qualitative reports on optimization of the marketing funnel, campaign results, and return on investment for marketing campaigns.

Integrated Campaign Development and Management

• Collaborate with Director of Marketing, HES and marketing team members to create integrated, multi-channel campaigns across paid media, email, social media, and events to drive awareness goals and student acquisition targets.

• Guide campaign execution, including the production of media and other assets, to ensure that campaigns launch smoothly and are optimized throughout the full campaign cycle.

Paid Advertising Management/Oversight

• Collaborate with Director of Marketing, HES and other Marketing Directors to direct creative and advertising agencies.

• Contribute strategic insights and provide oversight to creative development and campaign execution, including development and optimization of landing pages.

• Assist with allocating HES advertising budget to achieve enrollment goals and acquire new students at or below projected costs.

Other

• Collaborates with the Division of Continuing Education (DCE) Marketing web development team and marketing insights analyst to test new ways to deliver and present content on the web and campaign landing pages.

• Directs the use of A/B and usability testing tools to employ a data-driven approach to website optimization to increase site engagement and conversions.

• Assists in management of the DCE Course Browser to effectively market individual HES courses.

• Collaborates with Harvard Summer School (HSS) Marketing Directors to ensure that HSS General Program strategies and campaigns are consistent with and reinforce HES and vice-versa.

School/Unit:Faculty of Arts and Sciences EEO Statement:We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.Working Conditions:

Flexibility and ability to occasionally work outside of normal work hours on events like Harvard Extension School commencement and convocation.

The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up-to-date on CDC-recommended vaccines.

Job Summary:

Reporting to the Director of Marketing, Harvard Extension School, the Associate Director will assist with the position of Harvard Extension School (HES) courses, certificate programs, degree programs, and topic areas by creating content for the web, social media, and advertising campaigns to achieve enrollment growth targets.

Commitment to Equity, Diversity, Inclusion, and Belonging:Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.Benefits:We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards) to learn more about our outstanding benefits package, which may include:

• Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.

• Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.

• Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.

• Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.

• Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.

• Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.

• Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.

• Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.

• Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

Work Format:Hybrid (partially on-site, partially remote) LinkedIn Recruiter Tag (for internal use only):#LI-ZJ1Work Format Details:

This position will be based in Cambridge, MA. Hybrid workplace models in place at DCE with a minimum of 2 days per week on campus. DCE may adjust these as necessary or appropriate.

Additional details will be discussed during the interview process. All remote work must be performed within one of the Harvard Registered Payroll States, which currently includes Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, Vermont, Georgia, Illinois, Maryland, New Jersey, New York, Virginia, Washington, and California (CA for exempt positions only). Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

About Us:The Division of Continuing Education (DCE) comprises four academic units serving about 30,000 domestic and international students annually, which allow Harvard to meet the learning needs of intellectually curious and highly motivated students from high school through retirement. Established in 1910, the Harvard Extension School (HES) offers access to Harvard faculty for a diverse community of adult learners, enrolling about 15,000 students. HES offers over 1,000 open enrollment courses — 85 percent of which are accessible online — and provides flexibility through noncredit, undergraduate, and graduate courses, including degrees, certificates, and a premedical program. The Harvard Summer School, founded in 1871, offers around 450 credit and noncredit courses both on the Harvard Campus and online, catering to 10,000 high school, college, and adult learners. Additionally, it offers more than 15 international study abroad programs, hosting up to 300 students each summer. Harvard DCE Professional & Executive Development delivers over 140 noncredit programs annually, reaching more than 3,600 participants through online platforms and its executive development center in Cambridge. The Harvard Institute for Learning in Retirement offers about 140 peer-taught courses to approximately 550 active members.